Just as Kendrick Lamar's "Humble" video took YouTube by storm with jaw-dropping sequencing and iconic shots, Drake's latest chart-topping music video for single "God's Plan" is having the same effect across social media.
"God's Plan," a nearly six-minute feel-good video shown below follows Drake's various acts of philanthropy across Miami, Florida through interview snippets of fans deeply moved by the rapper's random act of kindness. The opening title card gives viewers a context for what they are about to watch: "The budget for this video was $996,631.90," the opening title card reads. "We gave it all away. Don't tell the label…"
Thus begins an impressive roster of Drake's ad-hoc humanitarianism extending from Miami Senior High School to the University of Miami, while short vignettes of the city's colorful characters are sprinkled throughout.
Jump cuts between teary-eyed fans and a smiling Drake swell this triumphant video to inspiring proportions. The day before the video's release, the rapper teased on his Instagram that the video was "the most important thing" he's ever done in his career.
Listed here is a run-through of the video's highlights that will probably have you grabbing for tissues:
Handing over his credit card to pay for shopper's groceries at a local supermarket.
Giving stacks of cash to families around the city.
Presenting donations to City of Miami Fire Department, Frost School of Music, and the University of Miami.
Surprising a scholarship check to a student at the University of Miami.
Shutting down Brickell City Centre mall to give three women of Lotus House Shelter a shopping spree.
Handing out carts full of gift-wrapped toys to the children of Lotus House.
Surprising a family with a new car.
And so many hugs, tears, and dancing.
Directed by Karena Evans and Jordan Oram, the video already racked up 13 million views since its release on February 16 and just about every music and culture website has been talking about it.
Earlier in January, footage of Drake shooting his music video on campus went viral leaving many eager fans wondering what he was up to. "God's Plan" is part of the rapper's latest EP "Scary Hours," which currently has sat at number one on Billboard's Hot 100 for three weeks straight.